Institutional research

As we have been set the task to research other campaigns within the same genre that we have picked for our website, I decided to look at Jamie Olivers School Dinners website. After doing my research (post below) I found that there were things that I could incorporate within my website, that I did not even think about when starting this project, nor did I have an idea of how certian things worked, for instance, when you see advertising on a website, it is because they have been given a choice of where they can put their advertising, but they have to buy it. I found that this could be helpful because I can add advertisements into certain parts of my website to make it look more professional.