Video for website

Today I finally finished the video that will be on my website. I chose to make it quite simplistic so that the viewers don't get confused or feel as though anything is too complicated. Therefore, I simply edited the clips so that they only showed the important parts and add fade in and out effects onto the end of each clip so that it faded into the next to show the movement of time, and also the next step in the recipe.

Advert

Today I created the advert that will be on every page of my website. I chose to make a WeightWatchers advertisement as I felt it fits in well with the idea of living healthy and having a balanced diet. I also chose to use a small amount of text on the advertisement to appeal more toward the audience. I created it using Photoshop. I firstly got the WeightWatchers log and put that onto a layer, I then found an image that i though was appropriate for the advert and website and added that onto another layer and made the background transparent by using the magic wand tool. Then I added text onto another layer to create the promoting text. As you can see below on the left hand side is the advert in progress and how it looks in Photoshop, and on the right you can see the finished logo and what it will look like on the website.

Advertisements

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Filming

Today I filmed a friend creating the recipe that will be on the website. I found the filming quite easy as I did not need to move the camera about too much. I also only had to start recording and end recording every time something changed in the recipe to make it easy for the viewer to follow if they pause and start it. Because of this, it should also be easier to edit on Final Cut Express so that the clips will only need merging together and cutting down.

Rough video idea

This is a basic plan of what will happen in the video so that when I start to film it, I know everything that I need to have in it.

Rough video plan

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web icons

These are the four web icons that I will have on each page of my website, I have taken the images from the website webtoolkit4.me and turned them into an html so that they each go to a social networking site. I have included these icons as most websites now have social networking icons on them so that more people can hear about the site and acess it in different ways. I also chose these particular images for the icons, as they are different and make the web page look a bit more interesting. I also asked 10 different people whether they prefered the normal icons or these and 8 out of the 10 said these ones as they are trendy and different. However, the other two said that some people may not recognise them as much.

Web icons

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screen shots of my website in progress

This is my website in progress, as you can see, I have not used a template to create this, but I have followed a conventional layout of a website by having the row at the top and columns underneath it. I have created a base layout that I can copy and paste onto each page so that they are all the same and everything is in line on each page. I will then start to fill in the blanks and make each page unique with colour and of course text.

Website in progress

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video recipe

Recipe for video

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Creating my website

Today I started to create my website. To do this I am using a program called Iweb and creating my website from scratch. Although there are templates to use, I think I will find it alot easier for me to do from a blank page as I can put things where I wish without any hassle and therefore make my website unique. So far it has been quite easy to get the hang of, and I have just started to create a basic layout on my homepage of where I want everything to go, so that I can put things in easily when it comes down to text and images. I then created three more blank pages and copied and pasted what I had done on the homepage so that everything is in the same place and the layout is consistent.

Photoshop

Today I worked on the photos that I wanted on my website. Some photos, I felt did not need any editing so i have kept them as they are. However, some needed work done on them. I decided that some images needed to be brightened as they were dark in some places, so I selected the parts that I needed and then went to adjustments, brightness and contrast and and changed the brightness so that the images were the right brightness. Other images just needed to be cropped to hide any unnecessary parts of the image. here are some of the images that I have edited.

Photoshop images

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Photos for website

Today I went to the supermarket to take some photo's to go onto my webiste. I chose to take photos of food in a supermarket as you can find a variety of healthy food and also food that look appealing and apertizing to any audience. Using Packaged food can also give viewers ideas of the sort of foods that can make a quick and easy meal when they struggle to think about what they fancy. It would also mean that in future if this website were to become real that the pictures could continually be updated and changed easily, rather than having images of actual meals. Here are some of the photo's I have taken.

Pictures

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Images

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Logo

Today I added my logo onto my website, at first it was an easy process, however becasue I had not quite got used to Iweb yet, I struggled to find a way to get rid of the background so that it was transparent on the webpage. Eventually I managed to figure it out, however I wish it could have been easier to do so that I could have done it alot quicker.

final logo

Here you can see my final logo. I decided to keep ot black and white as I felt it kept the authentic look and did not clash with any other colours on the background. To create this logo, I firstly took an image of a tape measure from the internet so placed it onto a layer on Photoshop. I then added a new layer and downloaded a font called Jelka Saint Andrews and placed the two letters on top to give it the same look as the logo I originally designed. I am particularly happy with how this has come out as it is a memorable logo, but it does not distract the attention of the viewer too much. Most of the feedback I received was positive, however some people said that it could look better with a cartoon version of the measuring tape, however I felt that this would not fit in with the overall look of the website and therefore did not include it.

Logo

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Black and white logo design

This is my black and white design for my website logo. I have used a clear font, but it has some character to it but not enough to become too fancy, and by adding the tape measure as this website is about getting healthy, I find that it makes the overall logo alot more memorable and interesting. I am happy with how this has turned out and the only changes I will be making to it will perhaps be adding colour.

Logo

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result findings

Below, you can see the results I recieved for each question within the questionnaire. I found it interesting that my target audience are 15-18 year olds, and close to it are the 19-25 year olds; when I asked a few of the questionees why they thought this was, most replied, because of todays society and peoples obsession with looks and weight. This I felt is where I need to be careful within my website, to make sure I am promoting healthy lifestyles, rather than losing weight, therefore, I need to consider what sort of imagery and recipes I will have on the website. In particular, I need to take into consideration what sort of imagery to have on my website as the majority of the questionees said they prefer websites to be quite visual. I also found it interesting that there was quite a strong mixture of female and male people who would visit the website, however it was mostly women overall; but, because it was such a mixture, I feel that it would be better to keep the website suitable for both men and women and not target one or the other.

The concerns and raised awareness factors I found when looking through the results were not the only things I noticed. I also need to take into consideration the layout and colour schemes. Although my question about the colour schemes showed that more people wanted to see a mixture of colours, there were still a few people who thought otherwise; therefore, I need to think about a clear colour scheme and make sure that not only do the colours work together, but they are also memorable. As for the layout, it seemed that most people wanted to see something different than the typical layout, but some would rather it was the typical, therefore I will consider mixing the two together. Lastly it was clear that most people remember a campaign through the logo, therefore I need to make sure my logo is different and memorable.

questionnaire results

Questionnaire results

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web hosting and domain

Web Hosting and Domain

target audience questionnaire

As you can see in the post below, I have created a questionnaire to help me know exactly who my target audience will be and the sort of things they want to see on the website. Hopefully it should give me almost a brief to work around to make it well suited for the target audience.

questionnaire for target audience report

Questionare

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Institutional research

As we have been set the task to research other campaigns within the same genre that we have picked for our website, I decided to look at Jamie Olivers School Dinners website. After doing my research (post below) I found that there were things that I could incorporate within my website, that I did not even think about when starting this project, nor did I have an idea of how certian things worked, for instance, when you see advertising on a website, it is because they have been given a choice of where they can put their advertising, but they have to buy it. I found that this could be helpful because I can add advertisements into certain parts of my website to make it look more professional.

Website research findings

Jamie oliver research

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Analysing six website using media terminology

To start off the research into the campaigns I am looking into, I had to research 6 different websites and annotate them. Here are the first three websites.

Website annotations

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These are the last three websites I have annotated:

Website annotations 2

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AS Campaign website.

Today I decided what campaign I wanted to create my website about. I chose to look at Healthy living campaigns as they arent as well known as other campaigns, and I think it is something that everyone can do to help themselves and others out at times.